In 2016 I was asked to work on a project to help Sony’s UX team improve conversion across their global platform. This included the redesign of the whole navigation menu and improvement of gallery pages, transition pages, and other UX elements.
The key focus was to improve conversion to purchase. To achieve this the team improved a number of elements, made the gallery tiles work harder and expanded the transition to retailer page and several smaller projects.
I was involved in all the aspects of the process, working with UX designers, Data Analysts and Business Analysts. The workflow started with initial UX explorations done with a design studio methodology, while the final desigs were created in using Sketch and handed over to the development team through Zeplin.
This work included icon design, menu redesign, navigation infrastructure such as sticky navigation headers and product tiles, up to guidelines to inform content creation for other agencies.
Throughout the process I am guardian of the brand guidelines and my role is to ensure that language and regional variations, including right to left languages are considered.