Isklar is a norwegian brand of glacial mineral water. They newly created brand approached Hugo&Cat with the task of creating their website. I choose to pursue a narrative route that focused on the story of the water from the glacier to the bottle.
At the time of the launch the brand guidelines consisted of only a lean style guide, with indication of colours, typeface and a moodboard. This allowed me to experiment and almost build from scratch the brand language that was then later used by the client in other media.