Sony Internet TV

With the release In 2012 of the first Internet Enabled TV sets. Sony Europe asked Hugo&Cat to create a video explaining the benefits of Internet TV, for the Sony website and on youtube. With the team we focused on presenting the tangible benefits for the customer using the underlying technology as enabler instead of concentrating on tech jargon and features.

Key roles

  • Art direction
  • Motion design
  • Animation
Sony Internet TV Screens

I led this project and with the help of a junior designer, we covered all the steps of the production process: from concepting and different routes to modelling, animation and final edit.

Sony Internet TV Storyboard

Originally only the english voiceover was planned with the other languages to be localised using subtitles, but upon completion Sony Italy asked for a voice localised version to be aired on italian networks.